What is SMM? Social Media Marketing Guide

What is SMM?

SMM (Social Media Marketing) is brand/product promotion and audience engagement on social media. Unlike classical ads, SMM builds long-term communication.

Platforms

Instagram: visual brand, lifestyle, food, fashion, fitness. Reels are key.

TikTok: ages 16-35, viral potential.

Facebook: ages 35+, best for performance ads.

YouTube: long content, tutorials, case studies. Synergy with SEO.

LinkedIn: B2B, executive audience.

Strategy elements

1. Audience analysis
2. Content plan
3. Visual style
4. Tone of voice
5. Hashtag strategy
6. Engagement
7. Paid ads
8. Analytics

Common mistakes

• Only sales posts (use 80/20)
• Same post everywhere
• Buying fake followers
• Expecting organic without ads
• Hashtag spam

Next step

"Have a project".

How a 166 Tech project works

1. Free consultation (30 min) — via WhatsApp or call. We learn your requirements, business processes, target audience.
2. Technical specification — detailed document covering every screen, function, integration. Protects both of us — no surprises.
3. Design & prototype — interactive Figma prototype. You see how it looks and works before any code.
4. Iterative development — new functionality every 2 weeks. Live staging environment — your feedback helps us.
5. Testing & training — full QA before launch, then user training.
6. Launch + support — go-live together. Then 3-6 months free technical support.

Why 166 Tech?

• 100+ completed projects across restaurants, clinics, e-commerce, ERP, mobile apps, corporate sites
• Google Partner certified — based on real performance only
• Full-stack team — UX, frontend, backend, mobile, DevOps, SEO, content — all under one roof
• Transparent pricing — fixed price based on spec, no surprise costs
• You own everything — code, design, data — no lock-in
• 3-language support — Azerbaijani, Russian, English
• Ongoing relationship — Q&A and minor fixes after delivery

FAQ

How long does a project take?

Simple site 7-30 days, corporate site 30-60 days, ERP/CRM 2-6 months, mobile app 2-4 months. We give exact timeline after reviewing your spec.

Why custom instead of off-the-shelf?

SaaS solutions (Bitrix, Shopify, WordPress) cover 80% of standard cases. But the 20% that doesn't fit is what makes you different from competitors. Custom invests in that 20%.

What about post-launch support?

3-6 months free support is included. After that, monthly SLA (critical bugs = 4 hours, minor fixes = 24 hours).

How do I get a quote?

Send your requirements via WhatsApp or call +994 50 224 73 00. After a 30-minute free consultation we provide an exact quote and timeline.

Will my site rank in Google after launch?

All our sites ship with technical SEO done: schema.org, hreflang, sitemap, Core Web Vitals optimization. Ranking still requires ongoing content and link-building — covered by our SEO services.

Get an exact quote

Every project is unique. For a precise quote we need to look at your specific business.

Fastest way — WhatsApp: describe your needs, we respond within 30 minutes.

📱 WhatsApp: +994 50 224 73 00
📞 Phone: +994 50 224 73 00
✉️ Email: info@166tech.az